EXT. GIZA PLATEAU — NIGHT
Where the standard was set.
Six years across Egypt and GCC markets, moving from PR and media coordination into regional project leadership. Everything that came later was built on habits formed here.
- Assignment
- PR & Event Manager, then Senior Project Manager · Egypt Event / Event Republic
- Location
- Egypt & GCC
- Date
- June 2013–December 2018
- Type
- PR, activations & regional projects
Context
Egypt’s event market in this period demanded results without the supplier depth, budget headroom or infrastructure that Gulf projects later provided. Corporate and government-facing events ran on relationships, improvisation and personal accountability. Multi-market activations across the GCC added coordination complexity on top of it.
My responsibility
I began in PR and event delivery with Egypt Event, managing corporate and government-facing events and supporting PR strategy and media relations. I then moved to Event Republic as Senior Project Manager, directing regional activations and building operational systems across Egypt and GCC markets.
The delivery system
- Managed large-scale programmes and multi-market activations across Egypt and the GCC.
- Negotiated supplier agreements and improved cost efficiency in a market with thin margins.
- Built regional vendor networks that later supported Gulf delivery.
- Ran integrated campaigns that increased attendance and media reach.
- Mentored junior project managers and strengthened delivery practice across the team.
Results
- Attendance and media reach increased through integrated campaign delivery
- Regional vendor networks established across Egypt and GCC markets
- Delivery practice strengthened and junior project managers mentored
Lesson retained
The strongest event teams solve problems before guests know they existed. That was learned early, on projects small enough to survive learning it.