Thirteen years behind the curtain.

Lead strategic technology accounts and integrated programmes spanning partner marketing, digital activity, retail branding and corporate events. Act as the central client contact across scope, budgets, approvals, internal teams and regional delivery partners.

• Manage accounts including HP with programme exposure involving Intel and Microsoft.
• Lead client relationships, commercial planning and delivery governance.
• Coordinate strategy, creative, production, media and supplier teams.
• Maintain budget and timeline visibility across simultaneous activities.
• Supported 25% portfolio expansion in the first quarter within an AED 5M+ budget context.

Led assigned high-profile government, corporate and cultural-event workstreams across the UAE and GCC, covering planning, suppliers, operational readiness and execution.

• Managed complex programmes within AED 20M+ delivery environments.
• Negotiated and optimized supplier scope, contributing to approximately 10% cost efficiency.
• Connected creative intent with buildable, schedulable operational plans.
• Directed cross-functional suppliers through build, live and derig.

Led major account and project work for Aramco and Ithra programmes in Saudi Arabia’s Eastern Province.

• Owned the route from brief and strategy through delivery and reporting.
• Managed client expectations, budgets, concepts, suppliers and execution.
• Worked across corporate and cultural audiences with different stakeholder needs.
• Strengthened delivery consistency through clear account and project controls.

Led operations and production workstreams for government, cultural and national activations.

• Managed overlays, AV, fabrication and supplier delivery.
• Controlled work across build, live and derig.
• Translated creative concepts into site-ready operational requirements.
• Coordinated multiple specialist suppliers against fixed milestones.

Managed national and cultural programming including UAE National Day-related delivery and the Abrahamic Family House events calendar.

• Worked to government protocol and culturally sensitive operating standards.
• Managed recurring calendar requirements and festive activations.
• Coordinated stakeholder, venue, production and guest-experience needs.
• Maintained discreet logistics appropriate to a sensitive interfaith environment.

Directed logistics, branding and supplier strategy for exhibitions and GCC-facing programmes from Oman.

• Managed exhibition planning and onsite delivery.
• Built local supplier relationships in a new operating market.
• Achieved approximately 15% cost reduction while protecting service quality.
• Extended regional delivery experience into Oman.

Led operations and production for government events and cultural activations.

• Controlled overlays, AV, fabrication and logistics.
• Managed DTCM permits, RTA coordination and protocol-related requirements.
• Directed build, live and derig workstreams.
• Maintained compliance and operational continuity.

Supported VIP operations and event execution within the COP28 Blue Zone environment.

• Coordinated VIP and stakeholder requirements for 300+ guests and stakeholders.
• Managed logistics, supplier coordination and sustainability-related requirements.
• Operated to international protocol expectations.
• Worked in a complex, high-security, multi-stakeholder summit environment.

Delivered high-volume corporate and healthcare-event programmes across the UAE and Saudi Arabia.

• Delivered 40+ corporate and healthcare events annually.
• Managed logistics, budgets and suppliers across two markets.
• Built reliable client relationships contributing to an 80% repeat-business rate.
• Maintained delivery consistency across recurring programmes.

Led high-end corporate and government events with full account, team and supplier responsibility.

• Managed programmes with budgets up to AED 8M.
• Grew the client portfolio by approximately 30%.
• Managed cross-functional teams of 50+ staff and vendors.
• Balanced account development with detailed delivery oversight.

Directed regional activations and built operational systems across Egypt and GCC markets.

• Managed large-scale programmes and multi-market activations.
• Negotiated supplier agreements and improved cost efficiency.
• Built regional vendor networks.
• Mentored junior project managers and strengthened delivery practices.

Built the foundation of my career across PR, event delivery and media coordination.

• Managed corporate and government-facing events.
• Supported PR strategy and media relations.
• Increased attendance and media reach through integrated campaigns.
• Learned early that the strongest event teams solve problems before guests know they existed.